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Bid brochure
Baxter Avenue
This winning regeneration bid is for the provision of 600+ new homes. The logo represents the bid vision to reconnect the site to the surrounding roads, high street, school, bus routes and train station.
It was critical that the layout design allowed the assessors easy navigation through this 125 page bid. This was achieved by clear sections, breaks for each questions section and continuous header/ footer information. The dense information benefits from a thorough typography hierarchy. Full double page spreads make the most of hand drawn views. This complex piece of work was achieved under very tight deadlines.
Client /
PRP
Role /
Logo design
Brochure design and layout
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