Debbie Willetts
Design & Illustration

Imperial Beer Club delivers boxes of craft beer to private individuals, so they can enjoy the best beers from independent breweries.  A single bottle top, with a hops graphic, encapsulates this craft product for the personal consumer. . It’s also perfect for a social media profile for this new, online business. The high impact typography and bold colour palette, emphasises IBC’s specialism in high strength beer with big, bold flavours.

This high impact typography is continued on the drinking notes booklet; “only for the strong”. The simple layout of the booklet is designed to work with any information on a beer that might feature in the box that month.