Andrew Black Consulting
Client
Andrew Black Consulting
Services
Logo design
Visual branding
Website design and build
Photography
Carin Thakrar
Andrew Black, an experienced planner in housebuilding, was launching his own consultancy that needed a strong brand identity that conveyed his expertise, credibility and approach.
Working through Andrew's values, target audience and market positioning we identified a brand personality for the consultancy; which is an experienced, innovative thinker with solid advice, meticulous, delivery-oriented and a personal touch.
The brand personality is then the guide and measure for the creative decisions in the visual brand, graphic design and website design.
The name ‘Andrew Black Consultancy’, naturally taps into Andrew’s existing recognition and reputation his sector. The logo integrates the initials a,b,c serving as catchy hook for thought leadership content.
Personal brand photography is an essential component this visual brand. Photography of Andrew was a first step in fostering connection, relatability on the website and emphasising the direct relationship Andrew shares with his clients.
Including a blog section on the website is another crucial component for the Andrew Black Consultancy brand. It provides a platform for insightful content, reinforcing the reputation of a trusted expert but informal enough to be personal and fun.
