Powered by Coffee
Client
Powered by Coffee
Services
Visual brand roll-out
Graphic design
Team portraits
Illustration
Editorial illustration
Brand design
S-T
Powered by Coffee are a digital development agency and WordPress VIP Partner, specialising in open source solutions for publishers, content producers and digital brands.
S-T had created a brilliant new logo and visual brand with guidelines for Powered by Coffee. However, it needed to be rolled-out across the marketing collateral with cohesion and impact.
Working with Powered by Coffee's marketing lead, their pitchdeck was the first item I produced for the roll-out. It uses the logo, colour and palette as specified in the branding guidelines.
The deck is punctuated with hand-drawn marks and symbols suggestive of Powered by Coffee's core strengths of thinking, collaboration and adaptability while conveying a human touch, warmth and honesty.
The combination of a team working remotely, social distancing measures and some being camera shy was the perfect storm for an illustrated team portrait solution. This hand-drawn approach extends the visual established by the marks and symbols used in slide deck, while maintaining the distinctive brand identity.
This series of white papers on future proofing PBC’s media and publisher audience suited a more magazine style design approach. The editorial illustrations inject humour and a bit of light relief to the weighty issues and concept discussed in the content.
For this e-guide I created a group of five simple characters to help engage and guide the audience through the technical content.
This project continues to apply the visual brand clearly and consistently, ensuring that audiences readily identify as PBC.